The Perspectives Group helps our clients get the right message to the right audience in the right way.

In every setting, roadblocks to success can result from poor communication. From internal teams to large public processes, we help people overcome these roadblocks and move toward their goals. The Perspectives Group listens carefully to all sides of an issue to figure out what people do understand and what they do not understand, where they agree and where they disagree, and what is needed to help people create a mutual understanding of issues.

We develop clear, concise messages that overcome obstacles to understanding. This often requires taking complex and challenging information and creating language and formats that allow people to understand deeper meanings that relate to their perspectives. We excel in the transformation of facts and ideas into graphic formats that quickly convey key points. We also help clients to choose the right media for their message—printed materials, Internet-based tools, or face-to-face interactions, as well as design informational meetings and events that bring clarity to complex situations.

What We Do:

• Design and manage public information programs to explain complex and controversial programs and to ensure that public concerns and issues are understood and addressed.
• Design and facilitate public dialogues to improve decision making.
• Conduct media relations to ensure accurate reporting of information and to get positive activities as much attention as negative ones.
• Create web sites and electronic information that take full advantage of the power of the internet.
• Develop powerful and creative brands for organizations, products, and programs that define and illuminate goals and direction.
• Marketing and advertising campaigns, including press relations, administrative and database support.